| Registered with a Master Business Licence by the Ontario Business Program. |
MY-SELF Image Consulting Service is a new innovative business for Peel Region. The business is a beauty and fashion consultation service, which will work with woman from the ages 16 & up who require assistance in an image makeover both in Beauty and Fashion. MY-SELF Image targets women who require image consultation, but cannot afford very expensive beauty & fashion services.
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| What is an Image Consultant? |
| An image consultant is a person who specializes in visual appearance, verbal and non-verbal communication. An image consultant counsels individual and corporate clients on appearance, behavior and communication skills through individual consultations, coaching, presentations, seminars and workshops. |
| Why Image Matters? |
Image matters because people often make assumptions based on limited information. It has been explained that when we observe a single physical characteristics or behaviour in someone, we tend to assume that persona has a number of other qualities, too. For example, someone may be perceived as confident because they have a firm handshake. They maybe seen as trustworthy because they make eye contact. They may be judged as capable, professional, and successful even wealthy or intelligent because they are well dressed. The reverse is also true.
Personal Image in Business & Life
It has also been noted that many capable men and women are disqualified from job opportunities because they simply do not look the part. In addition, people are affected by the appearance whether or not they realize it, and whether or not they think appearance is important. Like it or not, research has shown that a first impression has significant, measurable effect on the observer:
“Your appearance strongly influences other peoples perception of your:
§ Financial success
§ Authority
§ Trustworthiness
§ Intelligence
§ Suitability for hire or promotion
Your personal presentation (communication skills as well as appearance) influences people’s behaviour toward you, including:
§ Complying with your request
§ Trusting you with information
§ Giving you access to decision-makers
§ Paying you a certain salary or fee for contracted business
§ Hiring you or purchasing your product
These perceptions and behaviours are consistent among observers and persistent over time. In other words, most people will tend to form the same kinds of opinions about you based on your appearance.
Noted: Brian Tracy, The Psychology of Achievement.
Noted: Caroline Dunn and Lucette Charette of the National Research Council of Canada.
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